Case Study: Glasgow Science Centre - Famelab
Background
Glasgow Science Centre is one of Scotland’s top visitor attractions. In association with industry partners, the Science Centre
developed the Famelab concept, which sought to find the new Face of Science, who would help promote science throughout the UK. Local
auditions were planned to select candidates to go forward to the national competition. The winner would be offered an internship with
Channel 4 and £2,000.
Activity
Digital-Scotland proposed an interactive game, which was designed and built by our in-house creative team. The game was seeded as a
viral email and promoted through ads across the Digital-Scotland network, on The Herald website, s1jobs and s1play.
- View a screenshot of the interactive game
- View an example of the online display advertising (A skyscraper advert on the Herald website)
- View an example of the email alert advertising (A banner advert on an s1play email alert)
Results
The email campaign delivered 700 visitors to the Famelab game while the on-site ads generated 120 responses. A further 400 visitors
were referred to the game by friends. As a result, the Famelab auditions were oversubscribed and the new face of science was
successfully found.
