Ad types
 

MPU (media player unit)

dimensions 300 x 250
file type GIF, animated GIF, JPEG, Flash, HTML
file size 20k (30k for flash)

view example

 

FEATURED EMPLOYER BUTTONS

dimensions 90 * 42
file type GIF (static)
file size 3k

view example

 

SKYSCRAPER ADS

dimensions 120 x 600
file type GIF, animated GIF, JPEG, Flash, HTML
file size 20k (30k for flash)

view example

 

POP UNDERS (new window)

dimensions 200 x 200
file type GIF, animated GIF, JPEG, Flash, HTML
file size 20k (30k for flash)

view example

 

OVERLAYS (sector search)

dimensions 200 x 200
file type Flash, DHTML
file size 20k (30k for flash)
close button required
close button actionscript on (release) {
getURL("javascript:closeOverlay();");
}

view example

 

FULL BANNER AD

dimensions 468 x 60
expandable see full spec below
file type GIF, animated GIF, JPEG, Flash, HTML
file size 15k (20k for flash)

view example

 

EXPANDABLE BANNER AD

dimensions 468 x 60 (closed), 468 x 300 (maximum)
file type See notes below
file size 30k

view example

 

LEADERBOARD AD

dimensions 728 x 90
file type GIF, animated GIF, JPEG, Flash, HTML
file size 100k

view example

 

Sending us your advert? Use this checklist:

  • Check your creative is the correct dimensions... i.e. banner 468 x 60 pixels
  • Check your creative has the correct file size
  • If your creative is in Flash - does it contain the click tag? (see below).

Flash notes - clickTag

Please note that our new ad serving software requires the clickTag and targetTag parameters in order for us to track click-thru rates. You should include the following code on your click-thru button:

on (release) {
   getURL(clickTag, targetTag);
}

 

Your expandable banner should be delivered in two parts:

  • A 468x60 initial delivery which can be GIF, JPEG or Flash format
  • A 468x300 expanded ad which must be Flash format
  • The expanded ad will completely replace the initial ad on roll over. It will then revert back on roll out.
  • Your ad may be shown with transparency ON, so you should include a white/coloured layer as the background to your ad since the movie background colour will not be visible.
 

Important Notes:

If you supply creative as an HTML advert tag, Digital Scotland requires log in access to campaign performance, or consistent weekly reports sent by email.

 
 
 
 
 

FULL BANNER AD

FULL BANNER AD

EXPANDABLE BANNER AD

(closed)
EXPANDABLE BANNER AD

(open)
EXPANDABLE BANNER AD

MPU (Media Player Unit)

This page requires you to have Flash Player installed on your computer.

FEATURED EMPLOYER BUTTONS

FEATURED EMPLOYER BUTTONS

LEADERBOARD BANNER AD

This page requires you to have Flash Player installed on your computer.

SKYSCRAPER AD

This page requires you to have Flash Player installed on your computer.

POP UNDERS

This page requires you to have Flash Player installed on your computer.

This page requires you to have Flash Player installed on your computer.

Flash notes - clickTag

Please note that our new ad serving software requires the clickTag
and targetTag parameters in order for us to track click-thru rates. You
should include the following code on your click-thru button:

on (release) {
   getURL(clickTag, targetTag);
}